Why is it crucially important to translate and localize your website?
Whether your company is already trading internationally or not, it is essential that the content of your website is translated and localised by a company with a team of experts who specialise in the subject. Even in multilingual environments such as Dubai and Abu Dhabi having a Multilanguage marketing strategy will undoubtedly boost your sales.
With the number of internet users passing the 4 billion mark in 2018 (more than half of the global population), it is clear that a solid digital presence is becoming more and more important to keep up with the global competition. In fact, whilst English remains the first language of the Internet, monolingual websites are ignoring at least half of the global internet users.
Website localization is the most effective way to expand the reach for potential clients: research shows that the expected return of investment (ROI) for every dollar spent in website localization is of 25$!
Most Popular Languages on the Internet
- Chinese: as the first language for growth rate and for numbers of native speakers, Chinese is bound to become more and more important for website owners. At the moment Chinese is the second most widespread language among Internet users with around 20% of native Chinese speakers;
- Russian: This language ranks second for number of contents on the Internet, with 6% of pages in Russian, and the active internet users are estimated to be well over 100 million;
- Arabic: Arabic is the language of the Gulf region, and it is of paramount importance for every business operating here to offer bilingual options to their potential customers. Arabic is also the 4th most common language among internet users, with more than 219 million active individuals.
Furthermore, studies prove that despite being the second most spoken language in the world, after Mandarin Chinese, English is not understood by over 80% of the world population! Besides, it is proven that over 70% of consumers would be more likely to purchase a product that was labelled in their native language and that in excess of 55% claimed this was more important than the price of the item.
If you would like to learn more about the full range of website translation services we offer or are interested in having us prepare a free, no obligation, tailored quotation, please do not hesitate to contact us today.